Communications at The Forge
The ability to set the right communications strategy and then maintain that vision throughout the life of a campaign is something we consider to be one of the most important areas of focus. Which is good because it’s also something we enjoy and we’re pretty good at. We’re not snobbish about it, but we do think that without a decent strategy any amount of tactics will fall flat or miss their mark completely.
We have worked with small start-ups to big multinational businesses in food, fmcg, social media, travel and lifestyle, developing strategies that deliver against objectives.
We believe you will always know more about your category than we will, so we listen hard, then we provide our expertise; consumer insight and a strategy that will hit the mark, time and time again.
We believe that consumer insight holds the key to good strategic crafting, so we work with our partners Impact Research to deliver the best thinking.
Content has always been what PR people are good at. We’ve spent years creating words, pictures and films that will ‘give good media’. Now it’s just a hundred times more exciting because there are so many new channels to pump with content. Which in turn means it needs to be way more compelling.
We firmly believe that brands have interesting stories to tell, but finding the best way to tell it is the real challenge. We are natural story tellers and we will find the best way to tell yours.
With so much media available to everyone now, it’s hard to cut through and gain any kind of voice. Be it in traditional print and broadcast media or social. That’s why we work hard to nurture advocates for your brand. People who will fall in love with you and go beyond reason to talk about you in glowing terms. Advocates come in many shapes and sizes, from bloggers to journalists, experts to celebrities. We’ll define your group of advocates and help the relationship grow into something amazing.
At the heart of PR is the ability to get a story placed. When all is said and done no amount of clever naval gazing can get you coverage if that’s what you want. You need people who understand the media, pitching your story. We do it and we work with a team of experts in various fields to do it too. After all there’s little point in us coming up with a great campaign if we can’t get it covered is there?