As communicators we often advise our clients to keep a regular flow of content on a blog. It’s a useful hub for material that can be shared via social channels, it’s a place where you can craft your thoughts and opinions and it tells your clients, customers or peers what you are about as a business.
I also believe that business blogs should be human. Show some personality. Don’t be too afraid to speak your mind. Even if sometimes that might feel like a risk.
But with a new blog it can feel that you’re talking to no one, and if no one’s listening, what’s the point? Thanks to Nasco Media I found this infographic with 10 Reasons Why You Should Blog. See? Lots of good reasons to keep going.