Did you know that 1 in 5 of the over 50’s regrets marrying the wrong person? Sad isn’t it, but that was one of the findings of a recent piece of research we undertook for our brand new client Silversurfers.com who have just launched the fantastic new discount card Silvercard+. But on the upside they feel fitter than ever and up to 14 years younger!
One of the other major regrets was that they hadn’t saved enough of a nest egg for retirement, but around 61% of the over 50’s find discounts and cash back offers confusing. So Silvercard+ is a great way for this age group to easily make considerable savings. In fact we found that they are missing out on around £11.4bn worth of savings at the moment.
So after a very busy Sunday pitching the story we were delighted to wake up this morning to widespread coverage in The Independent, Mail Online, Express, Telegraph, Irish Independent and whole host of others both national and regional. What a day for The Forge and our client Silversurfers.com!
Go see what it’s all about at www.silversurfers.com/silvercard